saab dealership

Saab Dealerships: Maintaining a Unique Automotive Legacy

Saab, originally an acronym for Svenska Aeroplan Aktiebolaget (Swedish Aeroplane Company), holds a special place in automotive history. Renowned for its innovative design and commitment to safety, Saab began its journey in 1945, transitioning from aircraft manufacturing to producing automobiles. Saab dealerships emerged as a vital extension of the brand, representing its identity and commitment to superior customer service. They were more than just car sales points; they were conduits connecting the Swedish automaker with customers worldwide, and in many cases, fostering a community of Saab enthusiasts. This article provides an in-depth exploration of Saab dealerships, detailing their rise, challenges, adaptation, and what the future might hold for these unique automotive entities. Join us as we journey through time, delving into Saab dealerships’ rich and complex story.

The Genesis of Saab Dealerships

When Saab rolled out its first car, the Saab 92, in 1949, it marked the beginning of a new chapter for the brand. With its roots firmly planted in aircraft design, Saab brought forth an array of innovative features and an aerodynamic design, catching the attention of auto enthusiasts worldwideThe Golden Era of Saab Dealerships. In the early 1950s, to meet the demand for its vehicles, Saab initiated its dealership network. Starting in Sweden, the network soon spread to the neighboring Nordic countries and across Europe.

A significant milestone came in 1956 when Saab entered the U.S. market, establishing a dealership in New York. This move opened up a vast new market for the brand, which it capitalized on by launching models tailored explicitly for American consumers. The Saab dealership network grew rapidly, fueling the company’s success throughout the 1960s and 1970s.The Unique Appeal of Saab Cars

Saab dealerships stood out due to their distinctive commitment to customer satisfaction, technical knowledge, and passion for the brand. They were instrumental in fostering brand loyalty among Saab owners, transforming customers into passionate enthusiasts who appreciated Saab’s uniqueness and dedication to innovation. This genesis period formed the backbone of Saab’s dealership model and laid the groundwork for its future global expansion.

The Golden Era of Saab Dealerships

During the late 1980s and through the 1990s, Saab reached new heights in popularity and global presence. It was during this period that the brand truly shone on the world stage and its dealership network flourished.

A. Peak Years of Saab’s Global Presence
Saab’s global footprint was most pronounced during these years. Saab was a respected name in the auto business, with a strong presence in the US, Europe, and beyond. The expansion of the dealership network was rapid, covering diverse markets from Australia to South America. Saab’s distinctive Scandinavian design and safety features resonated with consumers globally. These were the glory days for Saab dealerships, reflecting the high demand for the brand’s vehicles and the strength of its dealership network.

B. Success Stories from the Top-Performing Saab Dealerships
During this golden era, numerous Saab dealerships achieved remarkable success, outperforming their peers in sales and customer satisfaction. In the US, New England emerged as a stronghold of Saab fandom, with dealerships there reporting record sales. In Europe, dealerships in Sweden and the UK particularly stood out, benefiting from Saab’s robust reputation for safety and innovation.

Many top-performing dealerships were family-run businesses, which contributed to the brand’s image of a close-knit community. These success stories highlighted the power of strong customer relations, expert knowledge of the product, and passionate advocacy for the Saab brand. They became models of excellence within the Saab dealership network, embodying the company’s ethos of quality service and customer-centric approach.

The Unique Appeal of Saab Cars

Saab has always distinguished itself through its commitment to innovation, safety, and environmental considerations. Saab’s particular appeal comes from its commitment to making automobiles that are more than just mobility. The pioneering attitude, the constant pursuit of safety, and thorough concern for the environment is evident in every Saab car.

A. Innovative Designs and Technologies
Saab’s aviation roots significantly influenced its approach to automotive design and technology. Saab vehicles were celebrated for their aerodynamic design, often mirroring elements found in aircraft. The Saab 900, for instance, with its curved windshield and cockpit-inspired interior, exhibited this ethos.

Furthermore, Saab introduced many ‘firsts’ to the automotive industry. For example, it was the first to offer a turbocharged engine in a production car with the launch of the Saab 99 Turbo. This innovative approach to technology and design became a hallmark of Saab vehicles, contributing to the brand’s appeal and differentiating it in a crowded marketplace.

B. Saab’s Safety Standards
Safety has always been a top priority for Saab. The brand introduced numerous safety innovations that became industry standards. For example, Saab was the first to incorporate side-impact protection and headlight washers into production cars, recognizing early on that safety enhancements were not just crucial to driver and passenger safety, but also to the brand’s identity. The brand’s dedication to safety helped earn it a loyal customer base, particularly among families and safety-conscious drivers.

C. Environmental Considerations
Saab’s commitment to environmental responsibility is another key aspect of its appeal. Recognizing the environmental impact of automobiles, Saab took steps to mitigate these effects through innovative solutions such as the ‘EcoPower’ engine, which optimized performance while reducing emissions. The brand also experimented with biofuel technology, indicating a proactive approach to reducing its environmental footprint. These environmental considerations demonstrate Saab’s wider social responsibilities beyond simply producing vehicles.

The Saab Dealership Experience

The Saab dealership experience is one that stood out in the auto industry, reflecting the unique qualities of the brand itself. The Saab experience was defined by customer pleasure, product understanding, and community.

When customers walked into a Saab dealership, they were not simply entering a car salesroom; they were becoming part of a larger, passionate community. Sales associates were not just employees but were often Saab enthusiasts themselves. Their passion for the brand was evident, and their product knowledge was in-depth, able to articulate the innovative technologies, safety features, and design elements that made Saab vehicles unique.

The commitment to customer satisfaction extended well beyond the sales process. Saab dealerships supplied top-notch after-sales care to ensure client satisfaction and vehicle upkeep. The service departments were well-equipped with skilled technicians, and there was a genuine commitment to keeping Saab cars on the road for as long as possible.

Moreover, Saab dealerships often facilitated events for Saab owners and enthusiasts, contributing to the sense of community around the brand. Whether it was a weekend drive, a meet-and-greet, or a celebration of a new model launch, these events reinforced the bond between Saab owners and the brand, making the dealership experience more than just buying a car.

Overall, the Saab dealership experience was unique and memorable. It embodied the brand’s spirit, combining a passion for innovation and a commitment to customer satisfaction, all while fostering a tight-knit community of Saab enthusiasts.

The Impact of Saab’s Bankruptcy on Dealerships

The Saab dealership network was substantially affected by the company’s bankruptcy in December 2011. The news of Saab’s insolvency sent shockwaves throughout the network, leaving dealerships with uncertain futures.

Dealerships were immediately faced with the challenge of surplus inventory. With Saab’s production halted, new Saab vehicles already in stock suddenly became the last of their kind. While some dealerships managed to sell off their remaining inventory at a premium to Saab enthusiasts, others had to offer significant discounts to clear stock, impacting their profitability.

The loss of new Saab cars also meant that dealerships had to rethink their business models. Many shifted their focus to used Saab vehicles, servicing, and parts sales. Others diversified their offerings by introducing other brands into their showrooms.

Saab’s bankruptcy also posed a significant challenge to the service departments of dealerships. The supply of Saab parts became uncertain, making it difficult to maintain and repair Saab vehicles. This required dealerships to find new suppliers or innovative solutions to keep their customers’ cars on the road.

Furthermore, the bankruptcy created a psychological impact. The dealership staff, many of whom were Saab enthusiasts themselves, felt a sense of loss. Saab owners, too, grappled with the fact that their beloved brand had ceased production.

Despite these challenges, many Saab dealerships managed to survive. They relied on the loyalty of Saab owners, their deep knowledge of Saab vehicles, and their ability to adapt to changing circumstances. The aftermath of Saab’s bankruptcy showed the strength of Saab dealerships and the community.

Buying a Saab Today: Challenges and Opportunities

Potential Saab purchasers face a new scenario after the bankruptcy. However, while there may be challenges, there are also opportunities for those still drawn to the unique appeal of Saab vehicles. From exploring the used car market to considering the potential value retention and appreciation of these vehicles, there are various factors to consider.

A. Availability of Saab Vehicles in the Used Car Market
With Saab ceasing production in 2011, new Saab cars are no longer available. However, the used car market presents an opportunity for potential Saab buyers. Many Saab cars are still on the road and for sale.

Because of their popularity among aficionados, used Saabs might be hard to find. One can still discover a variety of models for sale with patience and investigation. Saab forums, car sales websites, and some Saab dealerships are good starting points to find used Saab cars.

B. Value Retention and Potential Appreciation
One of the key considerations when buying a used Saab is the vehicle’s value retention. Saab automobiles are noted for their sturdiness and longevity, and well-maintained versions can keep their value.

Moreover, as Saab vehicles become increasingly rare, they may gain classic status, which could lead to potential value appreciation. Some models, like the Saab 900 Turbo and the Saab 9-3 Viggen, have already shown signs of this trend.

However, it’s important to remember that not every Saab will appreciate value. Factors such as the vehicle’s condition, mileage, rarity, and demand among enthusiasts will all influence its potential for appreciation.

Maintenance and Repair of Saab Vehicles

Maintaining and repairing Saab vehicles in the post-production era poses unique challenges and opportunities. Saab dealership service departments, independent mechanics, and Saab experts maintain existing Saabs as no new Saabs are made. Saab parts availability is also important.

A. The Role of Saab Dealership Service Departments
Despite the cessation of Saab’s production, many dealership service departments continue to offer maintenance and repair services for Saab vehicles. They hold invaluable expertise in Saab technology, gained through years of experience. These departments are often staffed by technicians who have received Saab-specific training and who are passionate about keeping these unique cars on the road.

B. Independent Mechanics and Saab Specialists
In addition to dealership service departments, independent mechanics and Saab specialists play a critical role in maintaining and repairing Saab vehicles. Some of these independent entities are run by former Saab dealership technicians or enthusiasts who have a deep understanding of Saab technology. They often provide personalized service and may offer more competitive rates than traditional dealership service departments.

C. Availability of Parts for Saab Vehicles
The availability of parts is a critical factor in maintaining and repairing Saab vehicles. Initially, following Saab’s bankruptcy, there were concerns about the supply of parts. However, companies like Orio AB, which took over Saab’s original parts business, continue to manufacture and supply genuine Saab parts worldwide. Additionally, there is a market for used and aftermarket parts that can also be utilized.

While securing specific parts may occasionally pose a challenge, the Saab community is resourceful, often helping one another source hard-to-find components. Overall, while the maintenance and repair of Saab vehicles in today’s context can be more complex than for cars still in production, the existing support systems ensure that these iconic vehicles continue to grace our roads.

The Resurgence of Saab: Dealerships in the Post-Bankruptcy Era

Saab dealerships faced an unclear future after bankruptcy. However, these dealerships’ persistence and adaptation have contributed to a post-bankruptcy rebirth. Many dealerships have successfully shifted their focus to servicing existing Saab cars, dealing in used Saab vehicles, and even introducing other brands into their showrooms. A few dealerships have also carved out niches as Saab specialists, catering to the dedicated community of Saab enthusiasts who cherish these unique vehicles. The Saab dealership, once the hub of brand-new Saab vehicles, has transformed into a haven for the maintenance, preservation, and celebration of the Saab legacy.

The Future of Saab Dealerships: What Lies Ahead

The future of Saab dealerships remains intertwined with the enduring appeal of the brand and the dedication of its community. As purveyors of Saab’s legacy, these dealerships are likely to continue serving as service centers and suppliers of used Saab vehicles. The emergence of electric vehicle technology also poses an interesting potential development. A future where classic Saab models are retrofitted with electric drivetrains is not unthinkable and could offer new avenues for dealerships. Similarly, the growth of the classic car market might spur interest in Saab’s iconic models, possibly driving up their value. The dealerships preserve Saab’s tradition and ensure that new and vintage Saabs continue to be driven on tomorrow’s roads.

People Also Ask (FAQs)

Here Are Some (FAQs) About Saab Dealership:

Q: Are there still Saab dealerships in operation today?
A: Yes, some Saab dealerships worldwide still service and sell used Saab cars, even if new Saabs are no longer made.

Q: Can I still get parts for my Saab car?
A: Yes, companies like Orio AB manufacture and supply genuine Saab parts. Additionally, used and aftermarket parts are also available from various suppliers.

Q: Are Saab cars still a good purchase today?
A: Saab cars can still be a good purchase, especially for enthusiasts. Their design, technology, and safety features make them stand out. Potential buyers should be aware that finding specific parts or specialized services may be difficult.

Q: How can I find a Saab specialist or a Saab dealership near me?
A: Online resources, including Saab forums, car dealership directories, and auto service review sites, are good starting points to find Saab specialists or dealerships.

Q: Is my Saab car likely to appreciate in value?
A: Certain Saab models, especially the classics and the ones in excellent condition, might appreciate in value over time, particularly as they become rare. However, demand among enthusiasts, rarity, and car condition can affect this.


Saab dealerships’ history mirrors the brand’s: innovation, resilience, and loyal fanbase. Despite Saab’s bankruptcy, dealerships have found new methods to serve Saab owners and keep these distinctive automobiles on the road. They protect the Saab legacy and foster a community of brand fans. In reaction to the evolving automotive market, Saab dealerships will continue to evolve. Saab dealerships will remain vital as long as enthusiasts love Saab cars. They demonstrate Saab’s continuing appeal, a brand that still inspires affection and loyalty decades after its production lines closed.